Is Technology Changing Your Brain?

There is an on-going discussion on how technology might change he way we think and feel. This week I read an interview with Baroness Susan Greenfield in the Australian Financial Review. She quotes a survey in the UK showing that 91 percent of teachers believe children’s attention spans are becoming shorter as they spend three […]

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Outdated Marketing Practices

This morning I had breakfast with a well established marketing consultant. At some stage, our discussion turned to outdated marketing practices and how difficult it is to get marketers to change them, even when there is compelling evidence supporting new practices. Why do marketers measure the effectiveness of their marketing campaigns and initiatives on the […]

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The importance of being on-code

When relaxing in the bar of a small hotel restaurant in Alsace after a long day’s hiking, I was struck by the group of six men in their early 20s, clearly enjoying a weekend away with their mates, who chose to begin their evening by sharing a bottle of champagne and soon engaged in a […]

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Brand Vision Archetypes

The second edition of my book ‘Creating Brand Meaning: How to Use Brand Vision Archetypes’ has just been launched in print and ebook formats and so I thought I allow myself to undertake some self-promotion and write about Brand Vision Archetypes. I feel comfortable with the concept of Archetypes because it has not been invented […]

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Goals and Goal Activation

Andrea has a perfectly working iPhone. Yet when she sees an ad for the latest iPhone she is one of the first to line up to buy the new model. Has the ad created a new goal in her mind? It certainly looks like it: Before being exposed to the ad Andrea was perfectly happy […]

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