Neurothinking

Dear petersteidl.com blog subscribers As a reader of my blog posts, you will be aware of my passion for innovative, relevant and effective strategic thinking, and of my passion for neuromarketing in navigating the challenges facing marketers and communications practitioners in today’s world. That passion for neuromarketing has blossomed into a major commitment. This month […]

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Global Marketing Book of the Year

The European Marketing Magazine Expert Marketer invited a panel of experts to shortlist the best marketing books published in 2012. I am pleased to say that my book Neurobranding has made the shortlist! Says Ward Vandorpe, the Chief Executive of Expert Marketers Magazine: “The Global Marketing Book of the Year is an initiative of Expert […]

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The Neuroscience of Weight Loss

My latest book has just been launched and in breaking with tradition it is not a business book – its title is ‘Find Your Happy Weight – Without a Diet. The Neuroscience of Weight Loss.’ Why? Neuroscience research has led to an important realization: for decades, we have been focusing on the wrong issue, namely […]

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There is no magic bullet!

Yesterday I participated in a discussion thread on mumbrella about the interpretation of research findings. Nothing technical at all. Just a question of cause and effect. For example, when a survey finds that heavy users say more often then light users that they love the brand they buy we cannot conclude that loving a brand […]

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The Importance of a Vision

Demonstrators engaged in a pitched battle with police. Riot gear, batons, water cannons, horses on one side; petrol bombs, stones and chants on the other. The media delivers the pictures daily. What is it all about? Austerity. This is a curious matter. Let’s take Greece for example: tax evasion has apparently been a national sport. […]

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